Black Buying Power: Perception vs. Reality
Автор: Areva Martin
Загружено: 2024-07-11
Просмотров: 1495
In the media we hear about Black people having about 1.8 trillion dollars in buying power, but what does that actually mean? Is there any actual power in Black buying power or is it simply an advertising and marketing revenue concept?
For this dynamic conversation, Areva is joined by Dr. Jared Ball and Dr. Julianne Malveaux to unpack the concept of Black buying power and explore different perspectives on how it is represented in the media and how it realistically functions in real life.
Guests: Dr. Jared Ball, Author, “The Myth and Propaganda of Black Buying Power; Media, Race, Economics,” Professor Africana/Communication Studies, Morgan State University and Dr. Julianne Malveaux, Economist, Author & Educator
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