"The Most Cost Effective Mass Media" - John Russell

The Pursuit of Being a Standup Leader | Radio Advertising

Standup leaders who are heavily invested into radio could benefit from a musical image for their business.

Timestamps:
00:00 - Radio advertising
02:28 - Benefits of radio
09:55 - Digital streaming's effect on radio
12:16 - Reach, frequency, and consistency
22:46 - Getting better rates
26:27 - Ad copy
28:44 - Jingles & the human voice
31:54 - Co-op advertising
36:13 - Review
41:55 - Wrap-up


From the beginning, our focus for this video/podcast series is to provide business owners, general managers, sales managers, division leaders, team leaders, professionals, entrepreneurs and solopreneurs, with a fresh perspective on issues and challenges that can arise related to training, teamwork, professional development, sales, marketing and advertising.

John Russell’s book, “Be A Stand-Up Leader: The ABC’s of Doing Things Right”, provides the foundation for each video/podcast. With 40+ years of experience working with companies to help them increase sales, John provides a unique level of experience to help others avoid mistakes that can slow a companies growth and revenue performance.

When John met Jared Wittman of Wittman Media, the two collaborated to tap into John’s expertise while making a commitment to creating a video series of podcasts to demonstrate to others, that using video can be a game changer in relation to helping others and establishing an online identity through publishing these works on various platforms and social media channels.

If you’re interested in self-improvement, increasing individual and company revenue through increased sales and profitability you’ll find value in this podcast series. Thank you for subscribing!

Let us know what topics you’d like us to cover and we’ll add them to the series.

You can purchase John’s book on Amazon here: https://www.amazon.com/Be-Standup-Lea...

#Podcast #Leadership #Sales Training #Video #Small Business #Marketing #Advertising #Branding #Customer Service