How Stephen Covey Built a $280M Empire from his Manifesto

How do you monetize your expertise and turn your personal manifesto into a business empire?

In this video, we break down how Stephen Covey transformed his timeless principles into The 7 Habits of Highly Effective People—a best-selling book that sold over 25 million copies and powered the rise of Franklin Covey, a $287 million leadership empire.

🔍 Inside this episode:
Covey’s origin story and the spiritual values that shaped his thinking
How The 7 Habits became more than a book—it became a business model
Why manifestos are the most powerful tool for experts and executives
How to turn your own experience into a scalable, high-trust business

If you’re an expert, executive, or creator sitting on decades of untapped experience, this video will show you how to turn that IP into a global asset.

👇 Leave a comment: What’s the one belief or principle you’d build your personal manifesto around?

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Stephen Covey Videos
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@TL4E - Stephen R. Covey, it's faster if we both win -    • Stephen R. Covey, it's faster if we both win  

Chapters
00:00 - How Stephen Covey Built a $200M Empire from his Manifesto
00:39 - Covey’s Career Path
03:00 - Manifesto to Money
03:46 - Why Manifestos Monetize
04:36 - Your Monetization Pathway
05:39 - Your Action Plan
06:44 - One More Thing