Live Talk with Becky Chernek, Guest, Max Muncey, Corporate Communications, LaFountaine Auto Group

🔥 Live Talk with Becky Chernek
📅 Thursday, April 17th at 8:00 PM EST
🎙️ Special Guest: Max Muncey, Director of Corporate Communications, LaFontaine Automotive Group

Join us as we dive into the customer journey with Michigan’s largest dealership group—LaFontaine Automotive Group, ranked #26 among the top 150 dealer groups in the U.S.

We’ll unpack what keeps customers coming back and how LaFontaine creates a loyalty loop through exceptional service, culture, and experience. Plus, we'll get into the “secret sauce” behind their employee retention strategy—and why reducing turnover isn’t just good for morale, it’s great for the bottom line.

🚘 Named one of Automotive News’ Best Dealerships to Work For in 2024, LaFontaine sets the bar.

Don’t miss this one—it’s all about building a legacy through people and process.

BIO
Max Muncey
Director, Corporate Communications
LaFontaine Automotive Group

For nearly six years, Max Muncey has been a driving force behind the voice and vision of LaFontaine Automotive Group. As Director of Corporate Communications, Max brings unmatched heart, passion, and a tenacious drive to win—qualities that shine through in every campaign, message, and connection he helps create.

Known for his positive, energetic attitude and collaborative spirit, Max is a true team player who lives and breathes the LaFontaine mission. His leadership in storytelling, brand building, and strategic messaging has played a key role in the company’s continued growth and ability to engage customers, team members, and partners alike.

Rooted in purpose and fueled by passion, Max is all-in on making a difference—not just in communications but in the lives and communities LaFontaine serves every day.

BIO
Rebecca Chernek, Founder
Chernek Consulting, LLC
www.chernekconsulting.com
[email protected]

Through Chernek Consulting, founded in 2001, Rebecca delivers cutting-edge training and solutions—from in-dealership consulting and boot camps to virtual F&I programs and AI-powered role-play tools. She’s passionate about elevating the customer experience, empowering desk managers, aligning sales and finance teams, and streamlining processes to maximize front-end and back-end profitability.

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