Cynthia, Musa, Elly & Chris Ochieng| CHAN 2024 & The Future of African Football

00:00 – Biggest sports story of the moment
02:26 – Timeout and regrouping
04:52 – Karibuni and setting the tone
07:19 – Sports everywhere, all the time
09:47 – Premier League stagnation issues
12:12 – CHAN vs AFCON confusion explained
14:38 – Making sports work at home
17:06 – The five-point sports strategy
19:33 – Challenges in maintaining excellence
21:55 – Sporting excellence and good governance
24:26 – Filling seats and attracting viewers
26:50 – Asking “What’s in it for me?” in sports
29:17 – Opportunities at the sport level
31:44 – Kenya Academy of Sports insights
34:12 – Missed deals and lost opportunities
36:38 – KPL brand vs APO brand debate
39:05 – Talent in the national sports scene
41:29 – Picking key areas to focus on
43:57 – A values-based approach to sports
46:23 – Looking ahead to the EPL season

African football is at a defining moment, and CHAN 2024 has brought the spotlight firmly onto Kenya, Uganda, and Tanzania as co-hosts. In this conversation, Cynthia Mumbo(a sports scientist), broadcaster Musa Abdi, Chris Ochieng (Gor Mahia Striker), and Elly Asiete (Mathare FC captain) unpack the opportunities and challenges facing the game, from government incentives and player rewards to the role of grassroots academies, the struggles of local leagues, and the dream of building a truly global football culture on the continent. Drawing comparisons with the Premier League’s branding power, they reflect on what African leagues must do to grow into sustainable, professional ecosystems that attract fans, sponsors, and investors. Beyond the tournament itself, this episode is a candid exploration of football as both a business and a cultural force, asking what it will take for Africa to not only produce world-class talent but also create thriving local leagues that inspire the next generation. Whether you’re a lifelong supporter of the beautiful game or simply curious about the intersection of sports, governance, and culture, this is an inside look at football’s future in Africa.


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🎙 Recorded on location in NBI KENYA
🎧 Produced by Commex Africa and E & C Talent