The Olympic Gymnast turned Head of Lifecycle Marketing at Atlassian ft. Ashley Faus

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In this episode of She’s So Suite, I sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian — marketer, writer, speaker, and performer. Ashley shares her unconventional journey from aspiring Olympic gymnast to theater major to tech marketing leader. She opens up about identity crises, navigating career pivots, breaking into tech during a recession, and the power of falling in love with your audience.

Ashley also unpacks the importance of creating visibility for your work, building a personal brand, and showing up before the world gives you permission. From the role of theater training in public speaking to how to think about promotions, to transparent conversations about compensation, this episode is filled with actionable career wisdom.

Chapters:
0:00 – Preview & Intro
0:45 – Meet Ashley Faus
2:30 – Marketing vs. Customer Success & the 4 Ps
6:00 – Little Ashley’s Dream
9:30 – From Musical Theater to Marketing
17:00 – Breaking Into the Workforce During a Recession
18:40 – Building Opportunities Instead of Waiting for Them
26:40 – Working Across Industries & Breaking Into Tech
32:23 – Selling Out a 1,000-Person Session at Inbound with Her “Playground Framework”
35:00 – Achieving Her Director Promotion
38:00 – Empowered Women Empower Women
43:30 – Closing Remarks and Episode Wrap


Connect with the guest:
Ashley Faus:   / ashleyfaus  

Connect with Kristi Faltorusso:
Website: ⁠⁠⁠⁠https://www.kristifaltorusso.com/⁠⁠⁠⁠
LinkedIn: ⁠⁠⁠⁠  / ⁠⁠⁠⁠  

Follow the Podcast
YouTube: ⁠⁠⁠⁠https://www.youtube.com/playlist?list...
Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0Pf1SZM...
Apple Podcasts:⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast...

To learn more about Wednesday Women check out their
Website: ⁠https://www.wednesdaywomen.org/⁠
LinkedIn page: ⁠  / ⁠  

Connect with the Show Producer:
Manali:   / manalibhat  

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About She's So Suite Podcast:
Embark on a journey with Kristi in each podcast episode as she engages in insightful conversations with accomplished women in the C-suite. Explore their unique stories, triumphs, challenges, dreams, and valuable advice that will inspire and empower you. Tune in for an enriching experience as Kristi delves into the depth of their professional journeys and brings you closer to the dynamic world of female leaders at the top.