[AI Tips and Tricks Series]: How To Create Your Google Knowledge Panel

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Jason Barnard is the CEO of Kalicube, a digital marketing agency specializing in brand SERP optimization and knowledge panel management to help individuals and companies control how they appear in search and AI-powered results. Often referred to as "The Brand SERP Guy," Jason has helped clients secure and enhance their Google knowledge panels, and Kalicube’s methodologies have established the company as a world leader in digital brand intelligence. With a background that includes working with major brands like Disney and Samsung, Jason is passionate about teaching others how to become verified authorities in their niche as search engines and AI evolve.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [01:20] Jason Barnard talks about how AI-driven due diligence is changing your online reputation
• [02:50] How anyone can earn a Google Knowledge Panel
• [05:07] The secret to choosing the perfect entity home for visibility
• [08:24] Fact structuring and framing for powerful online credibility
• [11:50] Creating schema markup that machines instantly understand
• [15:40] Why repetition (not variety) wins with Google and AI
• [18:49] Why brand is your foundation for AI and SEO success
• [27:12] The magic number of bio profiles to maximize your authority
• [41:17] How to know exactly how long it takes Google to update your knowledge panel

In this episode…

It’s a strange feeling when you Google your own name and the results don’t quite match the person you’ve built yourself to be. Maybe it points to outdated bios, a random YouTube interview, or — worse yet — someone else entirely. In a world where AI tools rely heavily on what they find online, how do you take control of that digital first impression?

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