Caste Pride on Instagram | Reflections on being Hindu | BBC News India

These young Indian women on Instagram rake up views in the millions. What they are posting about on the platform is an assertion of their caste and religious identity. The BBC's Divya Arya and Prem Boominathan travelled to small towns in Uttar Pradesh and Maharashtra to meet these young Instagram influencers to understand their common motivations but different goals.

After the BBC flagged such content to Meta that owns Instagram, some of it was found violative of their guidelines and taken down (00.08-00.18 and 00.28-00.32). A Meta Spokesperson also issued this statement -

“Our Community Standards prohibit content targeting a person or group of people on the basis of their caste which is a protected characteristic. Any content that threatens or incites violence is also prohibited. We want to foster a positive, diverse community on Instagram and accordingly have removed content that violated our Community Guidelines.”

This is the second episode of our series - Reflections on being Hindu

As India completes a decade of being governed by a Hindu nationalist party, the idea of a monolithic Hindu identity and a uniform way of practicing Hinduism has gained currency. But the reality of the everyday Hindu, especially given the inequities of caste, is more complex.


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