Business Finance & Financial Management

Introduction to Financial Management | Meaning, Importance, Decisions, Principles & Examples
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📘 Welcome to Curious Commerce!
In this video, we explain Financial Management in the simplest and most practical way — using clear examples, easy language, and real business situations.
Perfect for B.Com, BBA, M.Com, MBA, CA Foundation, CS, CMA, and all commerce learners.
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⭐ What You Will Learn in This Video
✔ 1. Meaning of Business Finance
• What is business finance?
• Why every business needs funds?
• Real examples: bakery, Flipkart, Reliance, D-Mart
✔ 2. Significance of Business Finance
• To buy assets
• To buy raw materials
• To pay salaries
• To adopt technology
• To expand and grow
• Simple examples used for each point
✔ 3. Relationship of Finance With Other Disciplines
• Finance + Accounting
• Finance + Economics
• Finance + Marketing
• Finance + HR
• Finance + Statistics
• Explained with real-world examples
✔ 4. Theories of Finance
• Traditional theory
• Modern theory
• Risk–Return Tradeoff
• Efficient Market Hypothesis
• Easy-to-understand examples like FD vs Shares
✔ 5. Key Elements of Financial Management
• Financial planning
• Budgeting
• Capital structure
• Working capital
• Each element explained with daily business examples
✔ 6. Objectives of Financial Management
• Profit maximization
• Wealth maximization
• Liquidity
• EPS, market share
• Real example: Infosys, Reliance
✔ 7. Basic Axioms of Financial Management
• Time value of money
• Cash flow principle
• Risk–return tradeoff
• Incremental principle
• Market imperfections
• Explained with easy real-life stories
✔ 8. Agency Problem
• Conflict between owners and managers
• Why it happens
• How companies solve it
• Real examples
(CEO vs Shareholder interest, stock options, monitoring)
✔ 9. Investment, Financing & Dividend Decisions
• What is an investment decision?
• What is a financing decision?
• What is a dividend decision?
• Why all three are connected
• Real examples from TCS, Tata Steel, HDFC Bank
✔ 10. Functions of a Financial Manager
• Estimating funds
• Raising capital
• Investing funds
• Managing working capital
• Dividend policy
• Real corporate examples
✔ 11. Stakeholders of an Organization
• Investors
• Employees
• Lenders
• Suppliers
• Customers
• Government
• Society
• Explained with simple stories
✔ 12. Cardinal Principles of Financial Management
• Strategic Principle
• Optimization Principle
• Risk–Return Principle
• Marginal Principle
• Suitability
• Flexibility
• Timing
• Ploughing Back Principle
• Practical examples for each principle
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🎓 Who Should Watch This Video?
This video is perfect for:
• Commerce students
• Competitive exam aspirants
• Beginners in finance
• Business owners
• Anyone learning Financial Management from scratch
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🧠 Why This Video is Different
• Super simple language
• Real-life examples in every topic
• Clear teaching style
• Easy to revise
• Based on textbooks (Tulsian, R.M. Srivastava)
• Fully aligned with university syllabus
• Designed with visually attractive slides
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