Course overview Social Media Marketing for Artists

Welcome To EarthTab Business School. My Name Is Emma De Boer And I Will Be Your Course Preceptor For The Course, Social Media Marketing For Artists.
In today’s digitally-driven world, artistic success no longer rests solely on talent, but significantly on how effectively artists can leverage social media to promote, brand, and monetize their work. This course "Social Media Marketing for Artists" is a deep-dive, highly specialized and multidimensional guide to mastering digital platforms with the explicit goal of turning artistic passion into a visible, viable, and sustainable professional presence.
This program is uniquely crafted to address the specific challenges artists face when navigating the overwhelming digital marketplace, from self-promotion fears and algorithmic confusion to branding inconsistency and content fatigue. While many generic social media courses exist, this one is custom-built for visual and performing artists, illustrators, sculptors, painters, digital creators, photographers, and craft makers those whose creative output is both expressive and commercially viable.
The course takes you from the foundational understanding of branding and storytelling to the technical mastery of social platforms, content creation, analytics interpretation, and sales funnels. It recognizes the artist’s dual role as both creator and marketer, blending emotional authenticity with data-driven strategies for visibility and revenue.
This course goes far beyond "how to post on Instagram." It provides a strategic, long-term perspective on building an art brand, engaging a community, monetizing content, collaborating with influencers, managing digital reputation, leveraging paid advertising, understanding platform algorithms, and using tools like SEO, hashtags, reels, carousels, and even NFTs (if applicable).
Every module is packed with theoretical depth, practical tools, case studies, templates, and real-world application exercises, ensuring learners don’t just understand the material but apply it in their daily creative lives with confidence.