Q36.5 BTS 2023

Introducing Hi-Tech Content Creation for #ProductPresentation!

We recently embarked on an exciting project with Q36.5, the leading technical cycling apparel manufacturer. Our team produced top-notch film sequences during a multi-day studio shoot, aimed at effectively marketing their latest products.

Our primary objectives were clear:
✅ Enhance perceived product quality.
✅ Stand out from the competition.
✅ Create irresistible product desirability.

With the help of our cutting-edge #cinebot technology, we achieved incredibly precise camera movements, which we replicated for various product combinations. The outcome was an extensive array of captivating content, ensuring maximum visibility for the brand.

One of the highlights of this project was showcasing Q36.5's groundbreaking #Gridskin technology. This innovative 4D printing technology is seamlessly integrated into their jerseys and pants, providing cyclists with an extra layer of protection in case of accidents.

Client: Q36.5 Absolute Equipment

Crew members:
Daniela Fusar Poli (Head of Marketing Q36.5)
Federico Bertacchini (3D Artist & Motion Designer Q36.5)
Fanny Zintl (Head of Brand Q36.5)
Photograph Klaus Peterlin (Studio, Photography, DOP)
Jan Kusstatscher (Grip, Dop)
Giorgio Ronchi (Athlet)
Andrea Spreafico (1AC, BTS, Edit e Color)

Let's put your product in scene.