Episode 2: The MMM Workflow - Marketing Mix Modeling Master Classes
Автор: MASS Analytics
Загружено: 2020-12-01
Просмотров: 22469
A successful MMM exercise needs to be reliable, repeatable, scalable, and accessible to people with little marketing analytics background. Adhering to a clear and structured workflow is therefore a must.
Discover the workflow and the different phases involved in the process of creating an efficient Marketing Mix Modeling project end-to-end.
Episode 2 outline:
1) The Standard Analytics’ Workflow
2) The MMM Workflow
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