Leveraging Psychology for Effective Behavioral Change | Process Gemba Walks Webinar

Why do smart people resist change—even when the improvement makes sense?

In this KaiNexus Continuous Improvement webinar, Tracy O'Rourke explores how insights from behavioral psychology can help leaders and improvement professionals drive more effective, lasting change.

Hosted by Mark Graban, this session connects classic change psychology concepts with practical Lean methods—especially process gemba walks—to help teams move beyond resistance and into action.

Get slides and more: https://info.kainexus.com/continuous-...


Drawing on more than 25 years of experience in process improvement, Tracy explains why logic alone isn’t enough to change behavior—and what leaders can do instead.

In this webinar, you’ll learn:

Why people resist change even when the data is clear

The “rider and elephant” model of motivation—and why it matters

How to motivate behavior without fear, pressure, or manipulation

Why process gemba walks are powerful tools for change

How to make change feel smaller, safer, and more achievable

Practical ways to apply psychology in Lean and continuous improvement

This session is part of the KaiNexus Continuous Improvement Webinar Series and is especially valuable for Lean leaders, CI professionals, managers, and anyone responsible for leading change.

👉 View more on-demand KaiNexus webinars: https://www.kainexus.com/webinars

👉 Learn more about KaiNexus: https://www.kainexus.com

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