Meta Ad performance analysis | PowerBi Dashboard Project

GitHub Repo: https://github.com/maianandhu/Meta-Ad...
The goal of this project was to analyze advertising campaign data to answer key business questions:
Which platform (Facebook vs. Instagram) performs better?
What is the campaign's Return on Investment (ROI)?
Who is our core audience and how do they behave?
Which ad formats are the most effective?

Tools Used
Microsoft Power BI for data modeling, visualization, and dashboard creation.
DAX (Data Analysis Expressions) to create custom KPIs like CTR, Conversion Rate, and Engagement Rate.

This project was developed using the dataset and problem statement provided by Swapnjeet S from the Data Tutorials YT Channel. A big thank you for the excellent resource!

#PowerBI #DataAnalytics #BusinessIntelligence #PortfolioProject #MarketingAnalytics #DataVisualization #FacebookAds