What You Need to Know About Amazon's Top Conversion Paths Report [The PPC Den Podcast]

Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum Digital, joins the show to break down Amazon’s new “Top Conversion Paths” report.

This tool, now available in the Amazon Advertising Console, helps sellers understand how customers interact with different ad types before making a purchase.

Mansour and Mike discuss how this data can reveal hidden touchpoints, challenge traditional last-click attribution, and reshape how advertisers allocate their budgets.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro
02:37 – Conversion paths overview
05:31 – Customer journey
08:36 – Last-click issues
11:31 – Multi-touch attribution
14:10 – Future attribution models
28:10 – Brand comparison
32:16 – New-to-brand sales
36:40 – Data discrepancies
39:56 - 40:11 – Outro

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-prod...
Where to find Michael, Michael Erickson Facchin
  / michael-erickson-facchin  
Where to find Mansour, Mansour Norouzi
  / mansournorouzi  
Incrementum Digital
https://incrementumdigital.com/
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📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-c...
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Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-c...
Review all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno