Secrets of the Algorithm with the PRESIDENT OF Instagram Adam Mosseri

Mazel morons! This week, we’re joined by the President of Instagram himself, Adam Mosseri, for a revealing, hilarious, and surprisingly heartfelt breakdown of how IG actually works. We ask every question you’ve ever yelled into the void: Is shadow banning real? Why did your reach plummet overnight? Does the algorithm have feelings? And yes- where the hell is it even stored?

Adam explains the truth about Reels, why funny content still crushes, how political posts tank engagement, and what keeps him up at night running a platform with 3 billion users. We also get into parenting, screen-time drama, spy-theory paranoia between social platforms, creator perks, Zuckerberg’s chain era, and MORE. If you’ve ever posted, doom-scrolled, obsessed over insights, or cursed the algorithm… this episode is for you. If not… what are ya, nuts? Love ya!

Chapters:
00:00 Introduction and Guest Welcome
00:47 Discussing Instagram's Algorithm
02:44 Adam's Journey at Instagram
03:27 The Social Network Movie Experience
05:21 Content Strategies and Algorithm Insights
12:17 Instagram's Global Reach and Features
14:12 Perks of Working at Instagram
23:53 Future of Instagram and AI
29:43 Instagram Rings and Recognizing Creators
31:52 Celebrating Small Creators
33:00 Instagram President's Screen Time
34:35 A Day in the Life of Instagram's President
37:58 Handling High-Profile Accounts
48:28 Parenting and Social Media Boundaries
51:50 Shadow Banning Explained
56:05 What Are You Nuts?
01:02:16 Final Thoughts and Farewell


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