How Jojofit Built a Global Fitness Brand from Dubai—Sourcing from China| Tara Talks with Joan|TTB07

Learn the exact playbook behind Jojofit’s rise — from Dubai-based beginnings to a global activewear supplier. Founder Joan Kwamboka breaks down product development, fabric choices (nylon, polyester, spandex), quality control checks, MOQ negotiation tactics, and the logistics of importing gymwear from China — actionable steps for founders, buyers, and retailers. The episode covers real-world sourcing techniques, sample testing, supplier due diligence, and how to partner with gyms and influencers to scale sales.

Key takeaways:
• Step-by-step China sourcing checklist and MOQ negotiation strategies (practical tactics for small brands).
• Recommended activewear fabrics and when to use polyester, nylon or spandex for performance garments.
• How the UAE & regional athleisure market is expanding and what that means for D2C and wholesale brands.

Timestamp highlights:
0:00 Intro — Tara Talks Business with Joan Kwamboka (Episode 7)
2:10 Founder origin story — launching Jojofit in Dubai
9:25 Fabrics & fit — selecting the right material for performance
18:40 Sourcing checklist — sample approval, QC & MOQ tactics
28:30 Logistics & shipping — from factories to UAE warehouses
36:50 Growth playbook — marketing, influencers & B2B gym partnerships
45:10 Final advice & resources

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Website: https://jojofits.com/
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LinkedIn:   / joan-kwamboka-1076162a3  
TikTok: https://www.tiktok.com/@joanglobalmin...

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