The 24/7 Sales Rep Framework — How to Make Your Content Work for You Around the Clock

In this video, John Stamper breaks down his powerful 4-Step 24/7 Sales Rep Framework — the exact process that helps businesses turn social media into an engine for leads, trust, and conversions.

Whether you’re a solo entrepreneur, a marketing manager, or a business owner trying to get results from your social content, this framework gives you the foundation to build consistent growth — even when you’re not online.

Step 1: Create 6 Months of Strategic Foundational Content

Start by crafting six months of evergreen, brand-defining content that communicates your story, your value, and what makes you different. This foundational content becomes your “digital salesperson” — always visible, always selling, and always building trust.

Step 2: Create Strategic CTAs

Once your foundation is set, design strategic calls-to-action that lead your audience to take the next step — whether that’s joining your newsletter, booking a discovery call, or downloading a resource. Your CTAs should align with your audience’s stage in the buying journey and move them closer to conversion.

Step 3: Build an Organic Social Media Strategy

Now it’s time to turn your message into momentum. Develop a consistent organic posting strategy that educates, entertains, and engages. Focus on showing up authentically, sharing value-driven stories, and building relationships through daily visibility.

Step 4: Build Out 2 Paid Social Ads per Month

Finally, amplify what’s already working. Each month, identify your top 2 performing organic posts and turn them into paid social ads. This ensures your best-performing content reaches a larger audience — driving awareness, traffic, and conversions, all while maintaining authenticity.

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