Building SEO-First Apartment Websites That Win Local Search

How do you build an apartment website that actually ranks, converts, and supports a successful lease-up?

In this episode of the POMCAST, Premier Online Marketing CEO Mike Shaug breaks down the essential elements every multifamily property website needs to perform in SEO, paid search, and user experience.

Mike shares the biggest mistakes he sees in new development and lease-up projects—from vague property names and confusing URL structures to thin content and missing floor plan pages—and explains how to fix them. Whether you’re a multifamily marketer, property manager, or developer, this episode gives you a clear blueprint for building a website that works with your marketing strategy, not against it.

In this episode, you’ll learn:

• How to choose naming conventions and URLs that help your property rank
• Why individual floor plan pages (studio, 1BR, 2BR) drive the strongest organic traffic
• How to build neighborhood, geo, and FAQ pages that support discoverability
• What makes mobile performance, site speed, and accessibility critical
• How to improve conversions with better calls-to-action, phone visibility & tour requests
• How to avoid duplicated content and keyword cannibalization across multiple properties

If you're responsible for generating leads or accelerating lease-ups, this conversation gives you the practical strategies you need to create SEO-friendly, high-performing apartment websites.

#MultifamilyMarketing #ApartmentMarketing #SEO #SEOTips #DigitalMarketing #PropertyManagement #LeaseUp #MultifamilySEO #ApartmentWebsites #PremierOnlineMarketing #POMCAST #MarketingStrategy

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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