When Chasing Growth Backfires: Ferrari’s Identity Crisis

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Ferrari built its entire identity on scarcity. Waiting lists, strict rules, even banning celebrities if they broke them. It was all part of the game that turned a car into a status signal. For decades it worked. Demand always beat supply, values stayed high, and owning a Ferrari actually meant something. Then a new CEO came in with a plan to modernize and scale. More models, new segments, even an SUV, and an aggressive push toward hybrids and EVs. The numbers looked great at first. Shipments hit record highs, revenue soared, and Ferrari seemed unstoppable. But the cracks are showing. The new EV lineup stalled, demand softened, and the once rock solid secondary market started slipping. Fans who used to fight for allocation are hesitating now. Cars that once held value are depreciating faster than anyone expected, even the Purosangue. Ferrari is trying to slow sales again to protect the brand, but investors want the opposite. It feels like the company is stuck between growth and exclusivity, and the balance that made Ferrari untouchable might be slipping away.

Timestamps:
0:00 - Ferrari’s Identity Crisis
0:36 - Scarcity
7:33 - New Markets
11:30 - Depreciation

Resources:
https://pastebin.com/gWEikGvK

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