How Creators Build Sustainable Businesses (Beyond Virality) | Tomiwa Aladekomo
Автор: Entertainment Week Africa
Загружено: 2026-01-02
Просмотров: 25
In this masterclass, Tomiwa Aladekomo, CEO of Big Cabal Media (TechCabal, Zikoko), breaks down how creators can build sustainable, scalable businesses in the evolving creator economy — beyond chasing virality.
This session is for creators, digital entrepreneurs, writers, filmmakers, and anyone building in the creator economy.
Tomiwa Aladekomo explores how algorithms really work, why audience understanding matters more than platforms, and how creators can use data, tone of voice and IP extension to drive long-term growth.
Topics covered include building for a global audience, creating resonance through content strategy, using data to improve discoverability, and turning attention into durable creative businesses.
This session, The Business of Creating: Building Strategies for Next Gen Discoverability, was recorded live at a masterclass during Entertainment Week Africa (EWA) 2025.
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