Most B2B GTM Strategies Are Built for the Wrong Buyer with Dave Boyce
Автор: Revenue Problem Solvers
Загружено: 2026-01-09
Просмотров: 25
How do modern B2B buyers actually buy, and why are so many go-to-market teams struggling to keep up?
In this episode of Revenue Problem Solvers, I sit down with Dave Boyce, Executive Chairman at Winning by Design, to understand what’s really happening in B2B buying today; and why many GTM strategies are misaligned with buyer behaviour.
We cover:
Why most B2B purchases now happen without talking to sales
How Millennials and Gen Z are reshaping buyer expectations
Why PLG, self-serve, and enterprise are different motions; not one funnel
Why averages hide revenue problems instead of solving them
How AI and LLMs are changing discovery and buying behaviour
What revenue leaders must rethink to stay relevant
This conversation is for:
CROs and revenue leaders
RevOps and GTM operators
Founders scaling B2B SaaS
Anyone trying to diagnose why revenue feels harder than it should
Special thank you to our sponsor, Virtual Causeway! Learn more about them at www.virtualcauseway.com and mention the show for a special rate.
Connect with Dave on LinkedIn at / boycedave
#revenueproblemsolverspodcast
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке:
