Is Siri Finally Getting Smart? Apple’s Big AI Bet

Is Siri finally about to answer our questions? Apple’s new partnership with Google has a lot of people talking. Some see it as Apple waving a white flag in the AI race. I see it as something much more strategic.

In this episode of Leading Change in the Wild, I break down Apple’s decision to partner with Google’s Gemini AI to power Siri, what this means for the future of AI competition, and why the build versus buy conversation is resurfacing in a big way.

Here’s what I unpack:
Why Apple partnering with Google is not an AI failure but a strategic choice
How this deal pushed Alphabet past a $4 trillion valuation
Why build versus buy is back in enterprise conversations
What data ownership and model control have to do with AI strategy
How Google is quietly positioning itself for a major AI comeback
What this partnership signals for leaders navigating AI investments

AI leadership is not always about being first. Sometimes it is about knowing what to build, what to buy, and what to partner on.

This moment is a reminder that strategy is about focus. Apple is doubling down on its core strengths while leveraging partnerships to stay competitive in a rapidly changing market.

👇 Let’s discuss:
Is build versus buy a real option for most organizations right now?
What do you think Apple’s partnership with Google signals about the future of AI competition?

🔔 Subscribe for weekly insights on digital transformation, change management, emerging technologies, and leadership.

00:00 | Welcome to Leading Change
01:00 | Google & Apple Partnership
01:44 | Apple Gives Up on AI?
02:08 | To Build or To Buy?
04:14 | Apple Refocuses Efforts
06:07 | Google's AI Comeback

Leading Change episodes are now available as Podcasts!

Spotify: https://open.spotify.com/show/2zkfNdp...
Apple: https://podcasts.apple.com/us/podcast...

#changemanagement #digitaltransformation #peoplefirst #leadership