The Explore–Exploit Cycle: How to Win Black Friday by Spending Early
Автор: Andrew Clay | CE Digital
Загружено: 2025-11-25
Просмотров: 6
👉 In this episode, we dive into the systems and decision making frameworks that matter most heading into Black Friday and Cyber Monday:
• Why tracking and pacing prevent emotional ad spend decisions
• How to read MER trends across all platforms instead of relying on spotty native ROAS
• Why early November performance is always softer and what to expect before the surge
• The explore phase vs the exploit phase and how to buy the audience early
• Creative diversity and why small iterations no longer work
• How deal structure impacts perceived value and conversion rates
• Inventory considerations when scaling to 300 to 500 KA day
• Why consolidation, broader CBOs and fewer moving parts are outperforming
• What Meta’s latest updates mean for campaign structure in 2025 and beyond
If you want clarity on where your brand can scale more efficiently this season, we break it all down with real data and first hand insights.
Subscribe to our free weekly newsletter where we share exactly what tactics the fastest-growing 9-figure e-commerce brands are using today to scale - https://beyond-roas.beehiiv.com/
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