India’s First Canva Employee Reveals Growth Strategy | Chandrika Deb

In this episode, we talk to Chandrika Deb, the Growth & Marketing Head at Canva India, about the incredible journey of scaling Canva to 2x in a year in the Indian market.

From building a community of over 2 lakh users in just a year to navigating the unique challenges of India’s design landscape, Chandrika shares key strategies, insights, and the story behind Canva’s explosive growth in India.

Tune in to discover how Canva is empowering Indians to design like never before.

1:00 - Chandrika's Journey
3:24 - Difference between PR, Marketing, Growth and Sales
6:59 - Chandrika's Flipkart Experience
9:50 - Journey at Canva India
13:02 - Customer Personas for Canva
17:09 - Ideal Conversion % for SaaS
18:19 - Marketing Metrics That Canva Tracks
18:58 - Advice for Aspiring Marketers