Why Six-Figure Course Launches Don't Mean Your Course Actually Works

Everyone celebrates those six-figure course launches, but revenue doesn't always equal profit, and high sales numbers don't guarantee a sustainable online business. This video explains why focusing solely on revenue can be misleading in the online course creation space. I break down the crucial difference between profit vs revenue and why understanding it is essential for true course creation success.

FREE RESOURCE:
Course Audit Checklist - Use the same checklist I use to evaluate courses for quality. Download it here: https://www.cmlearningdesign.com/free...

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→ Why People Don't Trust Courses Anymore (Series):    • Course Buyers Have Trust Issues  

I’m Dr. Catrina Mitchum, a learning designer and recovering academic that helps course creators craft courses like they give a sh*t by focusing on learning science based course design and course accessibility as foundations for client success so you can be successful, too.

Table of Contents

0:00 - Six-Figure Launches Don't Mean Quality Courses
0:24 - Revenue ≠ Quality (Marketing Can Cover Bad Design)
0:59 - Why Bad Courses Are Ant-Sustainable Business
1:26 - You Can Sell Anything Once (But Then What?)
2:18 - What Launch Numbers Hide (Refunds, Completion, Results)
3:09 - What I Look For in Course Audits
6:20 - The Long-Term Cost of Bad Course Design