How Can We Lead Creative Projects Now That AI Has Entered The Chat

As AI tools become increasingly embedded in creative workflows, project leaders are navigating a delicate balance: embracing technological efficiencies without undermining the strategic and human value of creative work. In this panel discussion hosted by Galen Low, three creative project veterans—Sara Fisher, Sara Doubleday, and Greg Storey—share candid perspectives on how AI is reshaping the creative process and the leadership skills it demands.

From strategic clarity to ethical AI use, the panel dives into how creative teams can uphold their value amid rapid technological change. The discussion tackles everything from when to deploy AI (and when not to), how to communicate AI usage with clients, and how to avoid diluting the human touch in design. It’s a session packed with thoughtful takes, practical frameworks, and a dash of Spidey wisdom.

== What You’ll Learn

Why creatives must shift from production to strategic thinking in the age of AI
How to talk to clients and internal stakeholders about the role of AI in your projects
Where AI enhances workflows—and where it falls short
The evolving responsibilities of project leaders guiding AI-augmented teams
Why transparency, trust, and consent matter more than ever in client relationships

==Takeaways

AI is a tool, not a strategy: Use AI to accelerate low-value tasks, but center human creativity around goal-oriented outcomes and strategic thinking.

Communicate value early and often: Make AI usage explicit with clients—what it will and won’t be used for—and frame human contribution in terms of trust, emotional resonance, and business impact.

Lean into strengths, not stereotypes: Creative and PM roles are stronger when clearly defined. Don’t let AI blur lines—use it to support, not replace, collaboration.

Curate your AI toolkit: From Figma plugins to video generators, test tools thoroughly and use closed systems when working with sensitive brand data.

AI doesn’t erase leadership: PMs play a crucial role in guiding ethical, efficient workflows and protecting client trust as AI capabilities evolve.

== Chapters

00:00 – Welcome + Panel Intros
05:00 – The Disruption AI Brings to Creative Work
08:00 – How to Frame Human Value in an AI World
14:00 – Deciding When (and When Not) to Use AI
18:00 – Ethical AI Use & Client Consent
23:00 – Building Trust Through Transparency
28:00 – Should You Walk Away from AI-First Clients?
32:00 – How AI Changes Workflow, Not Strategy
36:00 – From Production to Personalization
39:00 – Tackling Creative Role Stereotypes
45:00 – Setting Healthy Team Boundaries
48:00 – Navigating Vague AI Mandates from Leadership
54:00 – Favorite AI Tools & Final Thoughts

== Resources

Book: Creative Intelligence: Don’t Ask AI, Think With It by Greg Storey - https://brilliantcrank.kit.com/produc...
Tool: Otter.ai - https://otter.ai
Tool: Figma + Figma Buzz Plugin - https://www.figma.com/buzz/
Tool: Google Labs - https://labs.google
Tool: Whisk - https://labs.google/fx/tools/whisk/
Tool: LTX Studio by Lightricks - https://www.ltx.studio
Tool: ChatGPT - https://chat.openai.com
Tool: Gemini - https://gemini.google.com
Blog: SEER Interactive Blog - https://www.seerinteractive.com/insights
Newsletter: Brilliant Crank by Greg Storey - https://brilliantcrank.com/