Top Marketing Expert Shares Best GTM Strategy Techniques

Workshop Wrap-Up: GTM Strategy Masterclass
Hosted by: Sharda Launchpad x GTMVantage - World’s Most Advanced Go-To-Market Strategy Platform

We successfully concluded a high-impact GTM Strategy Workshop on 9th July, packed with real-world insights, interactive learning, and strategic clarity. With 40+ active participants including Mr. Neeraj Saxena (Founder & CEO, GTMVantage), Dr. Amit Sehgal (Director, Sharda Launchpad), Mr. Anurag Pandey (CEO, Sharda Launchpad), Mr. Pankaj Jain (Incubation Manager, Sharda Launchpad), and Mr. Junaid Pandith (Assistant Manager, Sharda Launchpad) — the session covered:

✅ Demystifying the Go-To-Market (GTM) process
✅ Identifying the right customer segment
✅ Crafting effective pricing strategies
✅ Mastering demand generation
✅ Execution & performance tracking
✅ Hands-on activity: Build Your Own GTM Playbook

A special thanks to Mr. Neeraj Saxena for leading the session with his expertise and practical frameworks. His guidance helped participants build clarity and confidence in their GTM approach.

Huge gratitude to the GTMVantage for their collaboration, and to everyone who joined and made the session a success.
Top Marketing Expert Shares Best GTM Strategy Techniques

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About Sharda Launchpad Federation(SLP) :
Sharda Launchpad Federation is a Section 8 company established by Sharda University, supported by the DST, Government of India under the NIDHI-Inclusive TBI Scheme, Startup India Seed Fund Scheme, MSME Innovative Scheme and Start-In-UP initiative. It aims to foster innovation and entrepreneurship by empowering students, alumni, and early-stage startups. With a mission to "help people help themselves", Sharda Launchpad provides mentoring, skill development, industry connections, and research-led programs to support enterprise creation. It acts as a bridge between academia and industry, nurturing entrepreneurial growth and contributing to India's startup ecosystem.

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