The Brand That’s Beating IKEA At Its Own Game

How did Thuma build a $40 Million per year business by selling just one product: a bed frame? In this video, we break down the branding and marketing genius behind this direct-to-consumer phenomenon.

Thuma proved that even in a crowded commodity market, superior design, a frictionless customer experience, and authentic storytelling can create a loyal, high-value brand.

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