Communicating with Clarity: Good marketers don't proclaim, they explain
Автор: MECLABS Institute
Загружено: 2017-11-09
Просмотров: 113
"We proclaim and proclaim and proclaim, and we don't give people the clarity that they need so that they can understand. And with that understanding, make a solid decision." — Flint McGlaughlin, CEO and Managing Director, MECLABS
This excerpt comes from a session of the Communicating Value and Web Conversion graduate certificate program created by the University of Florida and MECLABS Institute. (Learn more at https://meclabs.com/UF) The full session aims to introduce students to the unique and unprecedented nature of the web and how it can be used as a living laboratory to study the cognitive decision process of our customers and predict their future behavior.
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