The Rise and Fall of Hollis – Where Did This Dive Brand Go Wrong? (And How They Can Fix It)

Once a trailblazer in technical diving, Hollis was synonymous with innovation under the visionary leadership of founder *Bob Hollis**, whose mechanical genius and passion for diving birthed groundbreaking gear like the **Hollis Explorer rebreather* and rugged backplate systems. But after Bob stepped back and **Nick Hollis took the reins**, the brand began a slow decline—plagued by **quality control issues, stagnant innovation, and eroding customer trust**.

Despite a high-profile acquisition by Huish Outdoors in 2017, Hollis has struggled to reclaim its former glory. Huish promised revitalization, but divers report persistent problems: unresponsive customer service, defective products (like fraying drysuits), and a lack of meaningful updates to aging gear lines. Once a leader, Hollis is now seen as the **"Chevy of tech diving"**—reliable but uninspired, overshadowed by brands like Shearwater and Diverite pushing the envelope.

In this video, we dissect:
**The golden era of Hollis**: How Bob’s hands-on ingenuity built a cult following.
**The decline**: Mismanagement, Huish’s acquisition pitfalls, and failure to adapt.
**The current state**: Why Hollis is now a "me-too" brand in a competitive market.
*A path forward**: What Huish *must do to salvage Hollis’ reputation (spoiler: it’s not just rebranding old gear).

Is Hollis doomed to irrelevance, or can it reinvent itself? We’ll explore the hard truths—and the slim hope—for this fallen icon.

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