Scaling Is a Scam: What They Don’t Tell You About “Success”

Let’s just call it—scaling has become the ultimate vanity metric. Everyone’s chasing size, speed, and the illusion of success, but most of them are building empires on sand.

In this episode of The Chairmen, Nathan and Ned break down why scaling, as it’s preached in most business circles, is not only overrated—it’s often a lie. They take on the ego traps, the profitless growth, and the myth that more revenue equals more success. What they offer instead? A better way to grow. A deeper way. One rooted in people, process, profitability—and your actual purpose.
This is the blueprint for leaders who want to build a business that doesn’t just scale, but lasts.

Expect to dig into:
Why “scaling” is often just status-chasing in disguise
The role of the founder in actually selling and leading from the front
How to identify your “special sauce” before pouring fuel on the fire
Why your first 10 customers and your employees’ Aha moments matter more than any funnel
What it takes to build a core collective that’s bought in—not just on payroll
The trap of revenue metrics and the path back to profitability
Why confirmation -- information when it comes to decision-making
How trust chemicals, culture, and community drive the kind of growth no spreadsheet can capture

You want scale? Start with people.
You want to last? Build from the inside out.
You want the truth? Press play.

Connect with Ned on LinkedIn:   / nedarick  
Connect with Nathan on LinkedIn:   / nathanbourne  
⁠www.mycore.ai