63. Fence Guy Friday: Expert Insights with Matt Lowery

Fence Guy Podcast - Communication, reviews, and AI that actually saves time This episode is a banger. Craig sits down with Matt Lowery (Lowery Fence & Patio - North Texas) and Mike (Fence GPT) to unpack the real levers of growth - obsessive customer communication, a reviews machine that compounds, and simple AI workflows that turn 60-minute jobs into 5. Plus, the show rebrand and schedule change. New schedule - we’re moving to Tuesday nights. Same show, tighter name: Fence Guy Podcast. What you’ll learn • How consistent communication becomes a growth engine • The review system Matt uses - when to ask, what to write, and why replying to every review matters • Ads that kept the pipeline alive this year - LSAs and PPC - and why Facebook is awareness, not intent • Why you should list on Yelp for authority but be skeptical of Yelp ads • Respect-driven crew culture even with subs - pay fairly, give ownership, rep the brand • AI plays that matter - review responder, PO/material checker, phone-call coaching, meeting compressor, HR values coach Chapters • Cold open + trade show putting green bit • Announcement - moving to Tuesdays + rebrand • Market pulse - steady vs slow, LSAs and PPC • Matt’s origin story - apartment maintenance → fence • Reviews that drive revenue - timing, replies with job details, handling bad ones • Ads reality - LSAs, PPC, Facebook expectations, Yelp listing vs ads • Culture and subs - respect, swag, ownership • AI that saves time - 30-40 internal GPTs, review responder, PO checker, phone coach, meeting compressor, HR coach • 90-day from-zero plan - HomeAdvisor/Angi to ring the phone, GBP basics, LSAs • Rapid fire fun - TRX splurge, raccoon conundrum Pull quotes • “Consistency compounds - do the boring stuff daily.” • “A calm, solution-first reply to a bad review is an audition for your next customer.” • “If an AI workflow doesn’t turn 60 minutes into 5, ditch it.” Action items you can steal today • Add a job-details footer to every review reply - fence type, height, posts, city • Create a one-page crew playbook on when and how to ask for reviews • Build a simple “review responder” workflow that ingests the review + invoice PDF • Use a PO checker to compare supplier quotes to your request and flag mismatches • Record your next leadership meeting and compress it into owners and due dates Guests • Matt Lowery - Lowery Fence & Patio (Sherman, TX - north of DFW) • Mike - Fence GPT If this helped, like + subscribe. Drop your best review tip or AI time-saver in the comments. Hashtags #FenceGuyPodcast #Fencing #ContractorGrowth #HomeServices #GoogleReviews #LSA #PPC #SmallBusiness #AIforContractors #JobNimbus #CompanyCam