International SEO Insights from China | Natalia Witczyk

What happens when an SEO expert takes their skills to one of the most unique digital markets in the world?

In this episode of The Search Session, host Gianluca Fiorelli is joined by Natalia Witczyk, an International SEO Consultant who made the bold move to China, navigating a completely different search ecosystem while continuing her global SEO work.

The conversation explores Natalia’s experience bridging Chinese and Western SEO markets, the influence of Baidu’s black-hat culture, the contrasting approaches of Chinese and Western brands toward global expansion, and the role of platforms like WeChat in shaping search behavior long before AI. They also discuss the risks posed by Google’s AI translations bypassing local content and languages, and why SEO strategies need to evolve toward UX personalization and human-focused metrics.

Packed with valuable insights, practical advice, and real-world stories, this episode offers a unique perspective on the intersection of SEO, AI, and cultural differences in search.

This is the 25th episode of:    • The Search Session - Unlocking the Future ...  

Here's what you'll learn in this episode:

00:00 Intro
00:10 Meet Our Guest: Natalia Witczyk
02:04 Bridging Western and Chinese SEO
03:33 Chinese Brands Entering Western Markets: Key SEO Challenges
05:39 Baidu vs. Google: Why Baidu SEO is a Different Game
11:37 Lessons from Social Media: Adapting to Google’s Zero-Click Future
13:57 AI’s Impact on Search Behavior: What China’s Already Doing
18:52 How European Clients are Adapting to AI in SEO
23:56 SEO Metrics and Reporting in the Age of LLMs
28:12 International SEO Challenges: Google’s AI and Translation Issues
34:34 Natalia's Prediction: The Shift from 'International SEO' to 'International UX'
41:55 Insights from Being a Search Awards Judge: How Global SEO Strategies Are Evolving
48:52 Beyond SEO: Getting to Know Natalia

👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/bl...

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Where to find Natalia Witczyk
LinkedIn:   / nataliawitczyk  
Website: https://www.jademond.com

Where to find Gianluca Fiorelli
Linkedin:   / gianlucafiorelli  
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.b...
Website: https://iloveseo.net/
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🎙 Listen to The Search Session on your favorite platform:

YouTube:    • The Search Session - Unlocking the Future ...  
Spotify: https://open.spotify.com/show/1FzI5qw...
Apple Podcasts: https://podcasts.apple.com/us/podcast...

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