Transforming Social Impact: How (RED) Drives Social Change Through Strategic Partnerships

In this episode of The Shift Code Podcast, host Pierre Le Manh sits with Jennifer Lotito, President & Chief Operating Officer at (RED), to explore how a lean, purpose-driven team builds partnerships, harnesses AI, and uses project management to transform business strategy for nonprofit success.

What You’ll Learn:
How to rethink corporate partnerships that drive social impact and business value.
How to scale impact with limited resources through strategic project management.
How purpose-built development helps RED’s lean team stay agile and future-ready.
How to manage complex projects that involve global brands and nonprofit initiatives.
How to harness AI to enhance operational efficiency.
How to balance awareness campaigns and measurable financial results using the “Heat and Check” Framework.

Jennifer Lotito is the President & Chief Operating Officer of (RED), a pioneering organization dedicated to bringing private sector engagement into the fight against HIV/AIDS. With over 17 years at RED, she has been instrumental in developing innovative partnerships with global brands like Apple, Manchester United, and Qualcomm to generate funding for the Global Fund. Under her leadership, (RED) has transformed corporate social responsibility by creating successful product-based fundraising models that have made significant impacts in healthcare accessibility across Africa.

Highlights and YouTube Chapters:
[00:00] Introduction
[00:15] Jennifer’s Leadership Journey at (RED)
[01:30] Overcoming Healthcare Access Challenges in Africa
[03:18] The Impact of Funding Cuts on HIV/AIDS Treatment and Prevention
[07:06] Balancing Financial Strategy and Social Impact
[13:08] Understanding Partner Needs - A Strategy for Collaboration Success
[15:03] Building A Culture of Purpose & Continuous Learning
[17:50] The Secret of A High-Performing Team
[20:26] Leveraging AI for Social Impact at (RED)
[22:50] The Step Towards Ending the Epidemic

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