The 3 Pillars of GTM Success
Автор: Chris Walker
Загружено: 2025-03-04
Просмотров: 609
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy.
Here's what you'll learn in this episode (from GTM Live #42):
0:00:00 Intro
0:00:45 RevOps optimization
and GTM operations
0:02:38 The revenue factory
0:03:20 Predictions for 2025
0:05:46 AI and copycats
0:10:52 The real problem is the process
0:14:45 Unit economics visibility
0:17:27 Prospecting and Pipeline Creation
0:24:00 The Future of Go-to-Market Teams (Q&A#1)
0:29:00 Evaluating Company Leadership (Q&A#2)
0:34:32 Sales and Marketing Misalignment (Q&A#3)
0:39:47 PLG vs Sales-Led Motion (Q&A#4)
0:44:56 Breaking Down Silos and Generational (Q&A#5)
0:56:54 The Need for a New Way of Thinking (Q&A#6)
0:56:48 Final thoughts
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