AUTHENTIC EXPERIENCE TAKES CENTRE STAGE AT THE LUXURY WEDDING SHOWCASE.

AUTHENTIC EXPERIENCE TAKES CENTRE STAGE AT THE LUXURY WEDDING SHOWCASE.


Traditionally, luxury goods and services have been defined by ownership, exclusivity, high price points, labor-intensive production, and exceptional quality. However, with today’s often demanding lifestyles people begin to reassess their life’s values. For these affluent consumers, luxury is taking on a new definition - one of authentic, ethical, unique, exclusive experience and products that reflect their values. More than ever, some kind of emotional fulfillment is becoming key in the consumption experience. Increasingly, affluent consumers are looking to define themselves by their experiences rather than by the goods they own.

SUSTAINABILITY ISSUES


Explosion in farmers' organic food markets in Kenya, what does that mean about the Kenyan market and how Kenyans want their food handled? Kenya had the highest level of investment from Silicon valley in food start-ups. What does it mean about responsible food sourcing and innovation? PLUS The hospitality industry has been abuzz with the growing need to redefine the notion of luxury to cater to an increasingly diverse clientele. Gone are the days when enjoying a luxurious experience meant indulgent in-room candlelight dinners and a rose-petal-filled Jacuzzi. A trend has emerged in the luxury sector driven by affluent consumers who instead of prioritizing monetary value, seek personalized, unique experiences that match their ethical values. POOJA PATEL, FOOD, AND BEVERAGE MANAGER, RADISSON BLU HOTEL talks about how Radisson Blu Hotel, UPPER HILL NAIROBI has adapted strategies to reach these new consumer standards.


THE PERFECT BALANCE: HOW LUXURY BRANDS CAN MAINTAIN EXCLUSIVITY AND STILL BE RELATABLE.


It’s exquisite, it’s expensive and it’s exclusive. These values confer luxury status on a brand. These same values ensure that they stay relevant and in high demand by consumers. If you take away the exclusivity and the rarity, then luxury brands would lose their luster - so to speak. The reason consumers are willing to spend on diamonds and other exotic stones is because of their scarcity, and exclusivity. This is the fundamental foundation upon which the entire idea of luxury is based. With more and more options on the market, luxury brands have to reinvent themselves to maintain their status of rarity and access to a privileged life, the cornerstones of luxury products. POOJA PATEL explains How Luxury Brands Can Maintain Exclusivity And Still Be Relatable. She also talks about the Protocols of Luxury Service


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