Norton Atlas 585cc Confirmed for India — Triumph & BMW, Be Ready! 😳

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The legendary British motorcycle brand Norton is officially returning to India — and this time under the engineering powerhouse TVS Motor Company. The all-new Norton Atlas Range, showcased globally at EICMA, is confirmed for an India launch in mid-2026, with manufacturing set to take place locally at TVS’s Hosur plant.

The Atlas lineup features a brand-new 585cc parallel-twin engine with a 270° crank, delivering authentic British character with modern refinement. Two variants will arrive in India — Atlas Standard (19/17 setup, tubeless spokes) and Atlas GT (17-inch alloys for touring comfort).

Premium features include a TFT display, Bluetooth, ride modes, traction control, cornering ABS, cruise control, and a LED projector headlamp with cornering function.

Expected pricing: ₹4.9–₹5.3 lakh (ex-showroom)
Rivals: BMW F450 GS, Triumph Tiger 660, Kawasaki Versys 650

With TVS manufacturing and Norton heritage, the Atlas Range could become India’s most accessible premium British twin.

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