Consumer Behaviour and Neuro marketing Unit 4, Consumer Behaviour and Neuro marketing mba 3rd sem
Автор: DWIVEDI GUIDANCE
Загружено: 2025-11-04
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In this video we have briefly discussed the topics of AKTU MBA 3rd Semester Subject Consumer Behaviour and Neuromarketing, Paper Code BMB MK01 : Introduction to Neuromarketing: Meaning and scope of neuromarketing. Principles of neuroscience relevant to marketing: Brain functions, emotions, and decision-making. Neuromarketing techniques: Eye-tracking, fMRI, EEG, biometrics, facial coding. Applications of neuromarketing in advertising, branding, packaging, and pricing strategies. Benefits and limitations of neuromarketing. Ethical issues, criticisms, and regulatory frameworks related to neuromarketing
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