Organizational Culture - Part 3 - Dimensions of Culture

What makes one company innovative while another is rigid and rule-bound? Why do some workplaces feel people-centered while others focus only on results?

In this video, we explore the seven dimensions of organizational culture, based on the Organizational Culture Profile (OCP) framework. You’ll learn how companies like Apple, Starbucks, Southwest Airlines, Wells Fargo, and General Motors embody different cultural dimensions — from innovation and stability to teamwork and service.

🎯 In this video, you will learn:

What the Organizational Culture Profile (OCP) is

The 7 key dimensions of culture: innovation, aggressiveness, outcome orientation, stability, people orientation, team orientation, and detail orientation

How each dimension shapes behavior, decision-making, and success

Real-world examples of how major organizations reflect these cultural types

Why culture matters for employee motivation, adaptability, and long-term performance