How COS Became One of the Hottest Fashion Brands in 2025 – Affordable Luxury Trends

COS fashion trends, affordable luxury, COS Autumn Winter 2025 collection, fashion brands ranking, COS vs The Row, celebrity front row at COS show, influencer fashion picks, COS chunky sweater, COS leather tote, best COS pieces to buy.
Discover why COS has skyrocketed to become one of the world's most desirable fashion brands according to Lyst's Q3 report. Only behind Miu Miu and Saint Laurent, this high-street label from H&M Group offers Scandi-style pieces that rival luxury looks at a fraction of the price. Explore the rise of COS in fashion rankings, comparisons to brands like The Row and Loewe, and how affordability and influencer vibes are driving its popularity.
In this video, we'll break down the key reasons behind COS's success, including its star-studded New York Fashion Week show with guests like Sampha, Jodie Turner-Smith, and Christopher Briney. Learn about the 'Dark Romance' themed collection, the cult favorite chunky cashmere sweater that's trending for the second year, and dupes for expensive totes. We'll also highlight 10 must-have pieces from the latest COS drop, such as the merino wool high neck top, sculpted wool blend coat, leather heeled Mary Janes, striped mohair polo jumper, and more.
Whether you're into high-low fashion mixing, thrifty style, or just want to know the secrets to looking luxurious on a budget, this guide covers it all. Stay tuned for styling tips and where to shop these affordable luxury items.