From Church Pastor to 'Filament Tattoo' Owner | Small Business Revolution - Main Street: S1E4

Matt Haynes is a former pastor who transitioned from the church to opening his own tattoo shop, Filament Tattoo Co., in downtown Wabash. Haynes had spent a lot of time in tattoo shops over the years and realized he could connect with people who would never have talked to him while wearing a suit and tie in his church.
When Amanda Brinkman and Robert Herjavec sit down with Matt, we learn that Filament Tattoo already has a strong brand and reputation in Wabash, but the three-year-old business needs help growing and reaching a broader audience to help it through the seasonality of the business. In Episode 4, the Deluxe team shows Filament how powerful a website and good photography are in telling your personalized story and marketing the “experience” customers can expect with you. With a few physical improvements to their exterior and a unique twist to their social media strategy, we help Filament change perceptions about tattoo shops in Season 1 of Small Business Revolution - Main Street.

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Championed by Deluxe and hosted by chief brand and communications officer, Amanda Brinkman with Shark Tank star Robert Herjavec; the Small Business Revolution is a movement created to shine a spotlight on the vital impact that small businesses have on our economy, our communities and our daily lives. Independence. Originality. Belief in the bold experiment. Now more than ever, the passionate values that built America drive millions of our local businesses.