TBB LinkedIn Final
Автор: Electrolux Norge
Загружено: 2025-12-12
Просмотров: 5
When resilience meets beauty – it’s not just innovation, it’s Scandinavian design celebrated in nature
To test our most resilient innovation, we took our Electrolux brand's Tough being Beautiful ad off the screen and brought it to life. We created a lived in experience rooted in the values that shape Electrolux: Scandinavian design, lasting strength and a deep connection to nature.
Across some of Sweden's most tough landscapes: Lappland, Småland and Gotland - we invited storytellers and creators from across Europe to experience the essence of our SaphirMatt hob and design philosophy.
We didn’t just test the product. Together we foraged ingredients and shared locally produced, sustainable meals in nature, where people feel most connected - reinforcing that beauty and toughness can coexist, both in design and in life.
SaphirMatt isn’t just a hob. It’s an invitation to live boldly, beautifully and sustainably. Awarded with several prestigious design awards including an iF Design Award and Red Dot: “Best of the Best” for its innovative scratch-resistant matt glass.
At Electrolux Group, we go beyond appliances. We create meaningful, lasting experiences that shape living for the better.
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