Understanding WTF Is Going on: SaaS Google Ads Series (Ep 3)
Автор: Max Sinclair - The Paid Ads Guy
Загружено: 2025-09-25
Просмотров: 70
This is episode 3 of our SaaS Google Ads series and it might be the most important one yet. Google's default dashboard shows you just enough to feel informed whilst keeping the real insights hidden. I'll reveal exactly which metrics matter for SaaS companies and how to set them up properly so you can finally see what's really going on.
Want my custom columns template? Just ask in the comments.
Missed episode 2? Can check it out here: • 7 Keys To Optimise Search: SaaS Google Ads...
Learn more about me!
www.maxsinclair.co.uk
www.instagram.com/im_max_sinclair
www.instagram.com/snowballcreations
0:00 Intro
1:17 What you see by default in Google Ads
2:28 Google Columns Spreadsheet Setup
2:49 Key column basics: Budget & Status
3:49 Campaign types and funnel overview
5:00 Impressions, clicks & CPC explained
6:23 Click-through rate (CTR) and why it matters
6:58 Interactions vs. clicks
7:59 Following the SaaS conversion journey
9:12 Custom columns: signups, qualified leads & purchases
11:16 Search impression share explained
15:30 Click share and bid strategy type
16:15 Keyword-level analysis, quality score & missing columns
20:07 Outro
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