MumbaiTechTalk | Streaming it Right | Panel Discussion | Building viewership in a globalised world

Mumbai Tech Talk will explore innovative business models that can help keep digital media successful, while providing affordable content by tapping into new delivery media. It will also seek to address the challenge of catering to the growing regional language audience in India, in this era of digital evolution.

Currently, a majority of Indian streaming services bank on subscription and advertising for their revenues. For now, telecom companies are aggregating content and bundling video streaming subscriptions to get more data subscribers. However, this isn’t sustainable in the long run. The industry will have to think of creative ways to monetise their content and create long-term sustainable models. Newer models are necessary as piracy is on the rise again as more streaming services get exclusive rights to shows and users cannot keep signing up for more subscriptions. Thus, while it is the golden age for content creators, industry experts have yet to figure out what really works. It might be worth experimenting with the ‘glocal approach’, and promote shows and movies from regional languages to reach a larger audience. This gives India an ideal opportunity to build its soft power through entertainment on the global stage.

It is against this backdrop, the Mumbai Tech Talk will seek to identify ways and means to grow India’s vibrant digital video ecosystem. Speakers include:-

Mukul Khanna, Head of Digital Content and VAS, Vodafone Idea
Gautam Talwar, Chief Content Officer, MX Player
Nitin Vaidya, Founder, Dashami Creations
Manisha Pande, Journalist, Newslaundry
Aparna Acharekar, head of programming, ZEE5
Shashidhar KJ, Associate Fellow, ORF