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The Rise and Fall of Beauty YouTube
Автор: Im Just Culture
Загружено: 2026-01-04
Просмотров: 711
Описание:
This video explores the rise, dominance, and decline of Beauty YouTube, the platform that once shaped how millions of people learned about makeup, skincare, and self-expression.
We cover how creators like Michelle Phan, Jaclyn Hill, Zoella, and NikkieTutorials built massive audiences, the impact of influencer culture, and why oversaturation, scandals, changing audience behavior, and the rise of TikTok and Instagram led to its decline.
We also discuss the lasting influence of beauty YouTube on pop culture, the beauty industry, and online content creation.
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