Google Ads Module 2: Campaign Setup & Keyword Strategy | Appin Technology
Автор: Appin Technology Coimbatore
Загружено: 2025-12-01
Просмотров: 16
Welcome to Module 2 of the Google Ads Training Program by Appin Technology.
In this class, you will learn how to set up a successful Google Ads campaign and choose the right keywords to get maximum results with minimum budget.
🔍 What you will learn in this module:
• How to create your first Google Ads campaign
• Understanding campaign objectives
• Search vs Display vs Video campaigns
• How to perform keyword research
• Keyword match types (Broad, Phrase, Exact)
• Setting daily budget & bidding strategy
• Ad groups, ad copy, and targeting
• Tips to reduce cost and increase conversions
This session is perfect for beginners, business owners, students, and digital marketing learners who want to run effective paid ads on Google.
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