Inside China's Largest Sneaker Factory

The Glass Factory team visits Belle Footwear, one of the largest footwear manufacturers in the world with over 100,000 employees across multiple facilities in China. From casual sneakers and dress shoes to Adidas-inspired silhouettes, Balenciaga-style mega sneakers, and even injection-molded footwear, Belle Footwear produces it all. Walking through their massive operations with Joyce was eye-opening. We saw everything from leather cutting and outsole testing to full sneaker assembly, gluing, steaming, and quality control. With flexible customization, low MOQs for standard styles, and large-scale production for technical molds, this factory has become a global powerhouse in footwear manufacturing.

Videography and editing were done by my genius friend Ryan Terk.

You can reach out to this factory directly on https://glassfactory.info if you want to work with them!

IG:   / manufacturer  
IG:   / glassfactory  
TikTok:   / wlasry  
TikTok:   / glassfactory.info  
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Book a consulting session: https://calendly.com/wlasry/60min

0:00 – Intro & Arrival at Belle Footwear
0:28 – Factory Overview & Product Range
1:18 – Factory Scale (100,000 Employees)
2:01 – Outsole & Material Testing
2:43 – Reverse Engineering Sneakers
3:05 – Digital House & Sales Data
3:07 – Leather Cutting & Waste Reduction
3:38 – Sneaker Box Production
4:16 – Upper Cutting & Preparation
4:47 – Outsole Assembly Process
5:28 – Steaming, Marking & Gluing
6:06 – Drying, Hammering & Final Gluing
7:22 – Quality Control & Boxing
8:04 – Special Footwear (Ugg-Style & Zippered Sneakers)
8:58 – MOQ, Sampling & Customization
9:27 – Adidas Samba-Style Cost & MOQ
10:22 – Balenciaga-Style Sneakers (Molds & Costs)
11:31 – Global Shipping & Final Remarks