The Science of Premium Supplements

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Most supplement brands sell the same ingredients, yet some effortlessly charge 2–5x more and people happily pay.

In this video, I break down the hidden psychological and branding principles that make supplement brands like AG1, Huel, Hims, and Olistic feel premium before you even check the label or price.

You will see why premium perception has very little to do with formulation, and everything to do with identity, storytelling, visual discipline, and pricing psychology.

You will learn:

✅ Why most supplements are functionally identical and why that doesn’t matter
✅ How premium supplement brands engineer desire through identity and lifestyle
✅ The visual identity cues that instantly signal quality and trust
✅ How storytelling turns supplements into daily rituals and status symbols
✅ Why pricing is a positioning tool, not just a revenue decision
✅ How brands like AG1 and Huel rebuilt their identity to dominate their category
✅ A step-by-step framework you can apply to position your brand as premium

If you run a supplement brand or any consumer brand and want people to want to pay more, this video breaks down the exact principles premium brands use to win without competing on ingredients or discounts.

Connect with me:
  / omar_edda  
  / _omareddaoudi  

I’m Omar Eddaoudi, founder of O Growth Labs, a growth incubator for DTC eCommerce brands. Over the past years, we’ve partnered with brands across more than 10 industries, helping them scale to multiple 7-figures.

Behind me is a team of world-class strategists and creatives. Together, we specialise in:

Facebook, Instagram, and Google Ads
Full-funnel strategy and execution
Advanced email marketing systems that maximise LTV

What makes us different is our model: a principle-led partnership, not a delegated service. I'm an engineer by training, and I built O Growth Labs on a foundation of data, systems, and transparency, a direct response to an industry filled with hype. This systematic approach is how our partners see 2x to 10x returns on ad spend while cutting customer acquisition costs by up to 56%.

If you want to scale your brand, book a call below and speak directly with me.

Book a call 👉 https://www.ogrowthlabs.com/schedule-...

Chapters
0:00 – Why Do Supplements Feel Premium?
1:31 – Principle 1: Visual Identity
4:21 – Principle 2: Storytelling
6:57 – Principle 3: Pricing