How HOT WHEELS Beat Out MATCHBOX

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There is no more popular toy in the automotive world than Hot Wheels. Most of us at Donut were introduced to cars through Hot Wheels, and most still collect them to this day. Much like us there are millions of people that are obsessed with Hot Wheels and have incredible collections. How exactly did Mattel create the biggest selling toy in the world? How did it best companies like Matchbox? And how did a failed guitar design save Hot Wheels from losing to the competition?

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WheelHouse answers all the questions about the automotive and motorcycle world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars and bikes you love, and the features you might overlook.

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Donut Media is at the center of digital media for the next generation of automotive and motorsports enthusiasts. We are drivers, drifters, and car enthusiasts who love to tell stories.